Brand

Introduction and usage guide for Silicon brand identity.

Silicon Brand Identity

Signature

Signature of Silicon

Silicon, inspired by the element silicon, the main component of sand, symbolizes boundless potential, akin to how sand gathers to create infinite possibilities. This ethos is reflected in Silicon's symbols and logos.

Symbol

Symbol of Silicon

The symbol of Silicon is designed to mimic the elemental symbol of 'Silicon (Si)' and the S-curve, symbolizing the rapid growth of technology.

Color System

To emphasize its visual brand identity, Silicon has established a dedicated color system. It is important to use the color palette appropriately according to hierarchy.

Primary Color

Silicon Blue #007AFF

Secondary Color

Silicon Sky Blue #80C3FF

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Usage Guide

Exclusion Zone

(✕) is the gap's minimum secure width

Circular Image

(2✕) is the gap's minimum secure width

Guidelines

When using our brand identity, the following types of usage are prohibited.

• Use the logo in its original form and arrangement.

• Modifications are not allowed.

• Colors other than the following three are prohibited from being used in the logo. Silicon Blue, Black or White, Contrasting Grayscale

• Do not change style of the logo.

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Assets

All assets can be downloaded from the link below.